DIGITAL CHANNEL MANANGER

Digital Channel Manager for the Western Cape

July 15, 2025

Number of Reference

PEP-1922

A description of the event

The job's purpose

Take charge of the maintenance of all PEP web channels, including WhatsApp, the Intranet, and the website. Effectively manage requests from departments for product and content updates, as well as execute our SEO plan to boost organic traffic.

Main Responsibilities

Web content management

maintenance, enrichment and product merchandising

Handling the content on the website

SEO

Create and put into practice SEO strategies to increase organic traffic across websites.

Web channel optimization. This will consist of:

To uncover customer demands and create disruptive digital experiences that generate new opportunities, perform in-depth research.

Reporting, monitoring, and web analytics

Project Management and Web Products

Product management at the front end (covering everything from ideation to execution)

Handle the budget for releases, the backlog, and the front-end web channel

Online performance and e-commerce:

optimization of online and e-commerce goal performance

manage the demands of the business, such as targets, KPIs, etc., that are generated by online channels.

managing relationships

Work with the larger teams to create and launch new website functionality.

Manage partners like web designers, developers, and outside agencies to make sure all roadmap needs are fulfilled and delivered.

prerequisites

Necessary Skills, Knowledge, and Competencies

Tertiary Qualification: A degree or diploma in SEO, web, or digital-related fields

Experience of 3–5 years in a job similar to that of a Web or SEO Manager.

Verified, demonstrated, and proven SEO experience

Retail experience will be beneficial.

extensive lists of product merchandising experience and online content

knowledge of Product Information Management (PIM).

Prior experience optimizing online content for search engine optimization (SEO)

Knowledge of Google Tag Manager and Google Analytics will be a plus.

experience and understanding of Agile methods (scrum) and labor practices.

Understanding of Javascript, HTML, and CSS

Google Tag Manager and Google Analytics

previous expertise using a CMS (Content Management System), such as WordPress, Magento, or Shopify

Knowledge of how to improve conversion rates

Understanding and interpretation of Website performance evaluation and optimization

Knowledge of online/cyber security

The capacity for conducting research

Needed skills include: initiative, creativity, client focus, analysis and opinion formation, vitality, performance under pressure, dedication to quality, and a results-oriented approach.

Level of Employment

Middle-Level

The Kind of Work

Permanent

Pay

Related to the market

Status of EE

Yes

Location

Cape Western:APPLY